Second Edition edition
Paperback (30 Aug 1996)
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This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
| ISBN: | 9780299152543 |
| Publisher: | University of Wisconsin Press |
| Imprint: | The University of Wisconsin Press |
| Pub date: | 30 Aug 1996 |
| Edition: | Second Edition edition |
| Language: | English |
| Number of pages: | 256 |
| Weight: | 360g |
| Height: | 155mm |
| Width: | 228mm |
| Spine width: | 15mm |
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