Publisher's Synopsis
What measures are companies taking in the 1990s to address the question of social responsibility? Utilizing case studies from such companies as British Airways, Sainsbury's, the Cooperative Bank, Shell and B&Q, this volume shows how businesses are tackling this issue from various angles and with varying degrees of success. The case studies, commissioned by the Centre for Social Management at SAUS, examine what companies are doing in areas such as environmental policy, fair trade and equal opportunities, and how they have sought to put into practice the principles of good business.
