Publisher's Synopsis
This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies.
In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.
Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.
- Includes chapters on specific aspects of developing and expanding an SME globally, including creating a business plan and building a website
- Lengthy bibliographies are included at the end of each chapter, listing and evaluating print and electronic resources for the international SME entrepreneur
- A brief glossary defines international trade terms
- A helpful index provides additional access points to information resources including authors, titles, and keywords
- An appendix of additional resources organized by regions of the world includes many additional resources not described in individual chapters
- Takes readers through a step-by-step process, from planning and market analysis to sustaining international trade and using the internet globally
