Publisher's Synopsis
In the tradition of Bill Bryson's One Summer: America, 1927, Wertheim captures this 90 seminal days, against the backdrop of the nostalgia-soaked early 1980s, as he goes deeper into this 90 day interregnum through careful reporting and analysis to argue that this was the year we as Americans collectively traded in our pair of ratty Converses for a pair of sleek, heavily branded, geniusly marketed Nikes. This was the year, unbeknownst to us at the time, that sports went big-time.
