Publisher's Synopsis
Legend in Marketing: Globalization and International Marketing Competition By Philip Kotler
Discover the authoritative guide on international marketing from marketing legend Philip Kotler. This title takes you on a deep dive into the dynamic world of globalization and competition, offering insights and strategies that are crucial for any business looking to thrive on the global stage.
In this compelling book, Kotler-widely regarded as the father of modern marketing-shares his extensive knowledge and practical approaches to navigating international markets. From understanding cultural differences to implementing effective marketing strategies across borders, Kotler provides a blueprint for achieving global success.
Key features include:
-- Expert strategies for global market entry and expansion
-- Insights into adapting marketing approaches to local markets
-- Real-world case studies highlighting successful global brands
-- Innovative tactics for staying ahead in a competitive international landscape
Perfect for marketing professionals, business leaders, and students, this book is an indispensable resource for anyone looking to enhance their global marketing prowess and achieve remarkable success in the international arena.
