Hardback (31 Dec 1994)
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Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.
| ISBN: | 9780805811377 |
| Publisher: | Lawrence Erlbaum Associates |
| Imprint: | Lawrence Erlbaum Associates |
| Pub date: | 31 Dec 1994 |
| DEWEY: | 659.1 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 266 |
| Weight: | -1g |
| Height: | 240mm |
| Width: | 165mm |
| Spine width: | 25mm |
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