Publisher's Synopsis
Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from. This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business. New to this Edition: - New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy - More on e-business and the internet in global business - A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text - Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example
