Publisher's Synopsis
Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today's interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country's brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. With the advent of digitalization, technology advancements have accelerated the spread of soft power across various industries, including business entities, hospitality and tourism, music, arts, and artifacts. While there have been limited discussions on managing soft power objectively for long-term sustainability, this book aims to fill that gap by presenting scholars' ideas, theories, definitions, and practical approaches for effectively harnessing and leveraging soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing and presentation strategies, and investigates the relationship between technology and soft power. Moreover, it emphasizes that success in the global marketplace is not solely reliant on technological advancements, but also on the added value of products through sophisticated services-a concept encompassed by soft power. The authors highlight how organizations can strategically design their operations to deliver distinctive experiences and effectively utilize soft power to their advantage. This book proves invaluable to undergraduate and graduate students studying business, cultural, and hospitality management, as well as professionals in public and private organizations, universities, professors and lecturers, policy makers, and those in the film and music industry. Topics covered include soft power in public and private organizations, the food industry, hospitality and tourism, education, leadership, organizational structure, arts, music, movies and entertainment industry, history, technology and social media, marketing and e-commerce, management, human resource management, cultural management, brand management, design thinking, knowledge management, and policy management.
