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Global Marketing Management

Global Marketing Management

Internat2re

Paperback (31 Mar 1994)

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Publisher's Synopsis

This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.

Book information

ISBN: 9780132971867
Publisher: Prentice Hall
Imprint: Prentice Hall
Pub date:
Edition: Internat2re
DEWEY: 658.8
Number of pages: 720
Weight: 1183g
Height: 235mm
Width: 178mm

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