Publisher's Synopsis
This is a leading graduate-level case book in international marketing, as well as a popular reference book for practitioners.
Global Marketing Management
5th Edition
Hardback (24 Mar 1995)
Not available for sale
Includes delivery to the United States
Out of stock
Other formats/editions
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Book information
| ISBN: | 9780133591347 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 24 Mar 1995 |
| Edition: | 5th Edition |
| DEWEY: | 658.848 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 828 |
| Weight: | 1333g |
| Height: | 235mm |
| Width: | 180mm |
| Spine width: | 36mm |
