Paperback (23 Oct 1992)
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This compendium of international marketing articles selected from the pages of the "Washington Post" is structured around the topics found in most courses in international marketing. The articles are wide-ranging: from in-depth, two-part examination of the Keiretsu system in Japan to a brief sketch of a church in Hungary that preaches the "gospel" of capitalism to frenzied believers.
| ISBN: | 9780205147205 |
| Publisher: | Allyn and Bacon |
| Imprint: | Allyn and Bacon |
| Pub date: | 23 Oct 1992 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 306 |
| Weight: | 380g |
| Height: | 228mm |
| Width: | 152mm |
| Spine width: | 12mm |
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