Delivery included to the United States

10% OFF Enter TENOFF at the basket

Offer expires Friday 6th June 2025 Terms and Conditions apply

Give Yourself a Nudge Helping Smart People Make Smarter Personal and Business Decisions

Paperback (23 Apr 2020)

Save $2.33

  • RRP $25.85
  • $23.52
Add to basket

Includes delivery to the United States

10+ copies available online - Usually dispatched within two working days

Publisher's Synopsis

The best way to improve your quality of life is through the decisions you make. This book teaches several fundamental decision-making skills, provides numerous applications and examples, and ultimately nudges you toward smarter decisions. These nudges frame more desirable decisions for you to face by identifying the objectives for your decisions and generating superior alternatives to those initially considered. All of the nudges are based on psychology and behavioral economics research and are accessible to all readers. The new concept of a decision opportunity is introduced, which involves creating a decision that you desire to face. Solving a decision opportunity improves your life, whereas resolving a decision problem only restores the quality of your life to that before the decision problem occurred. We all can improve our decision-making and reap the better quality of life that results. This book shows you how.

About the Publisher

Cambridge University Press

Cambridge University Press dates from 1534 and is part of the University of Cambridge. We further the University's mission by disseminating knowledge in the pursuit of education, learning and research at the highest international levels of excellence.

Book information

ISBN: 9781108715621
Publisher: Cambridge University Press
Imprint: Cambridge University Press
Pub date:
DEWEY: 153.83
DEWEY edition: 23
Language: English
Number of pages: 274
Weight: 414g
Height: 152mm
Width: 227mm
Spine width: 19mm