Publisher's Synopsis
Born in Sardinia, Giovanni Pintori (1912- 1999) was employed by Olivetti in 1939, where he defined the image during the company's maximum expansion, as a direct expression of the utopian project of Adriano Olivetti: an advertising language capable of representing the product through free associations and allegories, to qualify as a real graphic vocabulary, abstract and symbolic. Though the majority of his work consists on the production of Pintori for Olivetti this monograph presents for the first time to an international audience the vast production of the Italian graphic designer, highlighting the overall consistency and showing his creative process, through sketches and paintings. Amongst the many exhibition where his work has been displayed, the most notable one is the "Olivetti: Design Industry" exhibition organized by MoMA in 1952 in which his work is extensively represented. Today part of the permanent collection of the SF MOMA, the posters have been widely published and imitated.
