Publisher's Synopsis
getting the bugs out
"A fascinating read for anyone connected to the automotive industry. And for those of us who create car advertising and owe VW a debt of gratitude for raising the bar ––and our pay scale–– Kiley′s insights into the historic Beetle ad campaign of the late ′50s alone are worth the price of the book."––Larry Postaer, cofounder and Director of Creative Services, Rubin Postaer & Associates
"Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America is a fascinating ride from the past to the present in the life of an icon of the global automotive industry. David Kiley has painted a vivid and insightful picture of the genesis of Volkswagen. He provides an intimate view of the personalities and business intrigue in the unfolding Volkswagen drama."–– Dr. David Cole, Director, The Center for Automotive Research, Ann Arbor, MI
"David Kiley has captured what made the company and the brand so special. . . . It is a valuable read for anyone in business, anyone working on a brand, [and] anyone who has ever owned a Volkswagen or realized they were missing something by not owning one. It′s a fun and important story about a fun and important brand."––Donny Deutsch, Chairman, Deutsch, Inc.
"As an early Beetle owner and a financial journalist who has followed the successes and failures of Volkswagen in the U.S., I′ve been intrigued by David Kiley′s new book, which sheds new––and absorbing–– light on that phenomenon. Getting the Bugs Out is not only a fast–paced business story, but it also provides valuable insights into the major successes and blunders in marketing and manufacturing. What makes it a particularly good read is how Kiley skillfully weaves the VW saga around the personalities involved, both in the U.S. and abroad."––Myron Kandel, CNN Financial Editor
