George Eastman and Kodak

George Eastman and Kodak - Great Business Stories

Book (01 May 1995)

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Publisher's Synopsis

This book is part of a series which is an introduction for young people to the world of business in a whole range of different areas - from fashion to computers. The series follows the entrepreneurs behind businesses that are household names, their ideas and inspirations, and how they made them work.;Readers explore basic business principles and ideas such as mass production, marketing, branding, information technology, and sustainable development through real examples. The books also show the tensions that exist in the business world - between development and the environment and between capital and labour.

Book information

ISBN: 9781850154921
Publisher: Exley
Imprint: Exley
Pub date:
DEWEY: 338.7616814180973
DEWEY edition: 20
Language: English
Number of pages: 64
Weight: -1g
Height: 210mm
Width: 148mm