Publisher's Synopsis
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Sports marketing guru David Meltzer shows how to make decisions as wisely and confidently as the best coaches and business leaders in the world of sports
Whether they're in a high-pressure, under-the-gun situation or developing a long-term strategy, the winningest coaches are those with the best decision-making process.
Game-Time Decision Making helps you do the same by "coordinating" decisions relating to things like team building, communication skills, and marketing approaches. You'll learn how to apply an offensive or defensive mindset to the problems you face on a daily basis, avoid the most common pitfalls, and create solid strategies for ensuring you don't make the same mistakes twice. Just like a great sports coach, you will:
Put together a "high scoring" team with diverse skillsets
Build a positive mindset that will defend you against any attackers
Develop an awareness of "the playing field" to make any Hall of Fame quarterback jealous
Build offensive /defensive strategies into your branding and marketing
Meltzer takes you through every step of the game, from planning through execution, providing the proven tools and tactics for any business situation.
