9th Edition
Book (01 Jan 1991)
Not available for sale
Out of stock
The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.
| ISBN: | 9780070609525 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Jan 1991 |
| Edition: | 9th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 668 |
| Weight: | -1g |
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