Fundamentals Of Selling

Fundamentals Of Selling Meeting Consumer Demand

Paperback (10 Sep 2010)

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Publisher's Synopsis

Fundamentals of Selling: Meeting Consumer Demand is a comprehensive guide to the art of selling. Written by R.G. Walters, a seasoned sales professional with over 30 years of experience, this book covers everything from the basics of selling to advanced techniques for closing deals and building long-term relationships with customers. The book is divided into three main sections. The first section covers the fundamentals of selling, including the psychology of selling, the sales process, and the importance of building trust with customers. The second section focuses on advanced selling techniques, such as how to handle objections, negotiate effectively, and close deals. The final section covers strategies for building long-term relationships with customers, including how to manage customer relationships, create loyalty programs, and generate referrals.Throughout the book, Walters provides real-world examples and case studies to illustrate key concepts and techniques. He also includes practical tips and exercises to help readers apply what they have learned. Whether you are a seasoned sales professional or just starting out in your career, Fundamentals of Selling: Meeting Consumer Demand is an essential resource for anyone looking to improve their selling skills and meet the ever-changing demands of today's consumers.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Book information

ISBN: 9781163175668
Publisher: Kessinger Publishing
Imprint: Kessinger Publishing
Pub date:
Language: English
Number of pages: 576
Weight: 762g
Height: 152mm
Width: 229mm
Spine width: 29mm