Publisher's Synopsis
Do you want to kick your marketing into high gear for more profits? Want to feel great about your business? Uncover your Hidden Strengths and learn to market with ease and effectiveness. Overcome procrastination. Fascinate the public and transform them into loyal customers. This classic book, now in its second edition, motivates you to take action and teaches you how to create compelling marketing campaigns. Co-author Linda L. Chappo shares the techniques that allowed her to become so successful that she sold her business and traveled the world. Co-author Tom Marcoux, dubbed "the Personal Branding Instructor" by the San Francisco Examiner, addressed MBA students at Stanford University and six audiences at the National Association of Broadcasters Conferences. Together, Chappo and Marcoux bring you a revolutionary system that uses the strengths you already have to break through inner barriers. Learn to market on a new level. Engage your heart and spirit. Stand out from competitors and feel great doing it. Inside, you will find insightful articles by top authors including Brian Tracy, Mark Sanborn, Jill Lublin, Raleigh Pinskey, Tony Alessandra and nineteen others. Refine your marketing skills. Take action with social media by using tips about Twitter, Facebook and blogs. Today, you can unleash your hidden potential with Full Strength Marketing.About the co-author Linda L. Chappo. Linda is a salon consultant, business coach, small business marketing expert and freelance writer. She started, owned and managed her own hair salons for 14 years, achieving maximum success. Linda is the co-author (along with Tom Marcoux) of "Full Strength Marketing: How You can Use Your Hidden Strengths, Break Through Inner Barriers, and Raise Your Profits," endorsed by marketing guru, Jay Conrad Levinson. She also writes in the area of personal growth, spirituality and cooking. Linda lives in Northern California.About co-author and Spoken Word Strategist Tom Marcoux. Tom is an Executive Coach and Guest lecturer (STANFORD UNIVERSITY), winner (special award at EMMYS). Tom directed a feature film that went to CANNES FILM MARKET. Author of 47 books, CEO Tom leads teams (U.K., India, USA). (Member, National Speakers Association, over 19 years) Tom guides clients and audiences (Linkedin, Sun Microsystems, IBM and more). The San Francisco Examiner says that Tom is "The Personal Branding Instructor." Tom's popular online course is "The Introvert's Formula to Get Clients" GetTheBigYES.com ... YourBodySoulandProsperity.com (visitors from 101 countries) ... PitchPowerFest.com** How Tom Marcoux can help You: Tom's clients and audiences feel more confident and learn to communicate powerfully to get many YES's (with a speech, TED Talk, pitch, book, video marketing) **
