Publisher's Synopsis
You get more than a book; you get your GPS for starting your own business!
The business-related unknown frightens you more than you ever imaginedAre you afraid of business failure?
Have you ever thought about starting a business but delayed the process because you are not sure what it entails?
Have you started a business and realized that you do not have a "red thread" toward success?
If you find yourself along these lines, you need to read this workbook. I highly recommend reading it with attention to detail from beginning to end, solving all the tasks indicated. Through this experience, you'll learn how to drastically increase your chances to succeed in your business journey, make informed decisions, and how to build upon it once the foundation is crafted. In other words, build for tomorrow. You will engage with practical knowledge that applies directly to any type of business and will revolutionize the way you do things. My name is Alexandrina Pauceanu and I became passionate about entrepreneurship, innovation, and business during college, even if I was young. My hunger for information was never saturated and this was a good thing for my personal growth. Later, during my Ph.D. degree, I had the chance to gather the scientific foundation and put it into practice even later on, as an international entrepreneurship educator, writer, business consultant, and entrepreneur.
I deeply understand how to help future entrepreneurs and startup owners overcome challenges, plan and then apply successfully their business strategies. This endeavor came to life as a request from my numerous consulting customers and mentees. I have observed their needs over a period of time and decided to create the "red thread" needed for anyone who decides to take the entrepreneurial ride. Second of all, we all know that 90% of startups fail in their first 3 years of existence. The main reason is owners' lack of business knowledge and experience; experience can be compensated to a certain extent with the help of business consultants or mentors. A successful business is not easy to achieve, but it is possible and anyone can understand how to do it. Knowledge + implementation + perseverance + assistance = success.
This book is your essential aid in planning, creating, and implementing your very first business strategy.
The content is divided into 15 sections. Each chapter has been designed with the goal of achieving business success. If you follow the steps, and the suggestions, and work on the tasks, the sky is the limit for your business. I guarantee! Don't ever forget: Life is full of good vibes and exceptional surprises; go out there and grab yours. You can also be a successful entrepreneur if you choose to take action, read the book, and apply the knowledge in practice.
