Publisher's Synopsis
Foundations of Sport Management, 4th edition, features content from a comprehensive collection of leading sport management scholars and industry professionals who bring a fresh perspective to the introductory study of sport management. The text provides the fundamental theories and principles of the discipline in a practical and user-friendly format, as well as an abundance of real-world examples in the sport industry. The fifteen chapters thoroughly examine strategies for sport leadership, sport facility management, event management and tourism, sponsorship, analytics, law, governance, ethics, globalization, and other vital topics in the field of sport management. Foundations of Sport Management is essential reading for entry-level sport management students pursuing this field of study and a career in the sport industry.
