3rd Edition
Paperback (15 Feb 2008)
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'Foundations of Marketing' covers 'hot' marketing topics, including ethics, e-marketing and consumer relationship management. Opening vignettes, boxes and cases throughout the text help make the content real and relevant to students.
We publish renowned and awarded novels, nonfiction, children's books and reference works for readers throughout the world. Our distinguished author list, from Ralph Waldo Emerson to Jonathan Safran Foer, and brands from Curious George to The Lord of the Rings, includes eight Nobel Prize winners, 48 Pulitzer Prize winners, 13 National Book Award winners, and more than 100 Caldecott, Newbery, Printz and Sibert Medal and Honor recipients.
| ISBN: | 9780618973378 |
| Publisher: | Houghton Mifflin |
| Imprint: | Houghton Mifflin |
| Pub date: | 15 Feb 2008 |
| Edition: | 3rd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 569 |
| Weight: | 1157g |
| Height: | 264mm |
| Width: | 213mm |
| Spine width: | 23mm |
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Paperback
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