3rd Edition
Paperback (15 Feb 2008)
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'Foundations of Marketing' covers 'hot' marketing topics, including ethics, e-marketing and consumer relationship management. Opening vignettes, boxes and cases throughout the text help make the content real and relevant to students.
| ISBN: | 9780618973378 |
| Publisher: | Houghton Mifflin |
| Imprint: | Houghton Mifflin |
| Pub date: | 15 Feb 2008 |
| Edition: | 3rd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 569 |
| Weight: | 1157g |
| Height: | 264mm |
| Width: | 213mm |
| Spine width: | 23mm |
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Paperback
Published 18 Jun 2020
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