Publisher's Synopsis
LEVEL: 6th form onwards. Unique in preserving a 'nuts and bolts' approach, this textbook allows you to provide an understanding of basic techniques as a precursor to creative exploration. Information on tools, techniques, layouts, typography, and more provide a comprehensive examination of graphic design. Features: innovative activities emphasise both technique and creativity; chronicles the history of graphic design; explores team and individual working environments; signature spreads from leading professionals personalise design; Examines careers and provides tips for creating an effective portfolio.