For God, Country, and Coca-Cola

For God, Country, and Coca-Cola The Definitive History of the Great American Soft Drink and the Company That Makes It

2nd Edition, Revised and expanded

Paperback (17 Mar 2000)

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Publisher's Synopsis

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”

Book information

ISBN: 9780465054688
Publisher: Basic Books
Imprint: Basic Books
Pub date:
Edition: 2nd Edition, Revised and expanded
DEWEY: 338.7663620973
DEWEY edition: 21
Language: English
Number of pages: 664
Weight: 500g
Height: 236mm
Width: 156mm
Spine width: 45mm