Publisher's Synopsis
The report is the first exhaustive study on the non-alcoholic beverage sector as a case study for reforming the Indian food processing sector. It examines the contribution of the sector to the Indian economy through development of manufacturing, creation of employment, increase in investment, technology transfer, enhancing exports, and linking Indian agriculture to the global production networks. The report covers agriculture, manufacturing, retail and consumers. Based on secondary information analysis and a nationwide primary survey, it identifies the barriers faced by the food processing sector, in general, and non-alcoholic beverage sector, in particular, and suggests policy reforms which will enhance the GDP growth, create employment, attract investment, improve India's trade balance and enable the country to become a part of the global processed food value chain.
The report provides information and market entry and operations strategies to businesses in emerging markets such as India; it enables policy makers to prioritise policy reforms and students can benefit from this industry specific study. The report is the first of its kind which analyses the recent changes in Indian government policies including the policy of allowing 51 per cent FDI in multi-brand retail.
