Publisher's Synopsis
Today, food is more than picked, prepared, and packaged - it is presented. This stunning and informative book shows and explains the art of visually merchandising food. It covers operations in which food is either set out for approval and selection or prepared in full view of patrons, such as markets, delicatessens, major department stores and fast food outlets. More than 340 full-colour illustrations show the store design and restaurant concepts, lighting techniques, effective colours, fixtures that show and sell, and visual merchandising and display strategies that are attractive. In each case, the author explains what was done, what was used, and why. This book contains a treasury of design ideas that will be welcomed by architects, designers, retailers and restauranteurs.;This book should be of interest to architects, designers, retailers and restauranteurs.
