Follow The Story

Follow The Story The Foundation of Every Great Attraction

Paperback (03 Jul 2019)

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Publisher's Synopsis

An attraction is most effective when it follows a path, when it takes guests on a journey. The story determines an attraction's physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.

Book information

ISBN: 9781733273305
Publisher: Philip Hernandez
Imprint: Philip Hernandez
Pub date:
Language: English
Number of pages: 62
Weight: 77g
Height: 203mm
Width: 127mm
Spine width: 4mm