Focus Groups

Focus Groups A Practical Guide for Applied Research

5th edition

Spiral / Comb Bound (23 Sep 2014)

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Publisher's Synopsis

Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.

Book information

ISBN: 9781483365244
Publisher: SAGE Publications
Imprint: Sage
Pub date:
Edition: 5th edition
DEWEY: 361.61068
DEWEY edition: 23
Language: English
Number of pages: xx, 252
Weight: 462g
Height: 203mm
Width: 232mm
Spine width: 16mm