Publisher's Synopsis
Apply Disney Magic to Everyday Events
It's no surprise that special event professionals are drawn to vacations at the Walt Disney World Resort. Around every turn at "The Happiest Place on Earth" is a spark of creative inspiration, and a chance to observe world-class guest relations, Imagineering, and storytelling mastery.
Five Days with the Mouse to be a Better Event Planner takes a deep dive into five key aspects of professional event planning through lessons observed at Walt Disney World which can be applied to virtually any special event.
Example observations:
- Day One: Can you duplicate the impact of Cinderella Castle or the "hub-and-spoke" design of the Magic Kingdom to create immersive guest environments?
- Day Two: How do concepts like FASTPASS+ and MagicBands help manage guest expectations while activating and elevating guest engagement?
- Day Three: What event storytelling lessons can be observed on the Jungle Cruise and how can your version of Hidden Mickeys reward loyal guests?
- Day Four: What best practices in event sustainability can you pick up at your Walt Disney World(R) Resort hotel room as you design zero-waste events?
- Day Five: What key accessibility lessons can be learned from Pirates of the Caribbean and what can the design of EPCOT's Spaceship Earth teach about safety?
Put on some comfortable shoes and set off into a world of castles and queue lines that can inspire and inform everyday special event planning and industry professionalism.
About the Author: Michael Kloss is an award-winning Certified Special Event Professional, protocol officer, and event instructor with more than two decades of experience creating memories for more than a half a million guests. The 2012 Event Solutions Magazine "Organizational Event Planner-of-the-Year," Michael brings a Disney-inspired passion for innovation, guest relations, and experiential design to every event.
This book is not sponsored by, affiliated with, or authorized by the Walt Disney Company. All Disney trademarks are property of Disney Enterprises, Inc. or their affiliates.
