Publisher's Synopsis
Digital Commerce or Alternative Commerce is defined as the exchange of goods or services through the use of digital means such as computers or mobile phones either for the supply of the product or service, or for the purchase or payment.
This form of trade has served as a platform for the growth of many informal business models and small to medium sized business and industry initiatives. The value of Africa's trade in the global market is very significant; take for example the trade between China and Africa, which in 2017 was $148 billion, down from a peak of $215 billion in 2014, and in the same year the largest exporter to China from Africa was Angola, followed by South Africa, and the Republic of Congo and South Africa were the largest buyers of Chinese products, followed by Nigeria and Egypt: Africa is certainly a good market and African traders and entrepreneurs can develop their services using Trylions. By 2020, Africa had more than 525 million smartphones, which means that small merchants have so far the ability to expand their business across Africa, develop their brand and take advantage of the online shopping boom.
