Finding the Force of the Star Wars Franchise

Finding the Force of the Star Wars Franchise Fans, Merchandise, and Critics - Popular Culture and Everyday Life

Second Edition

Hardback (15 Jun 2006)

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Publisher's Synopsis

In 1977 a single film called Star Wars exploded on the consciousness of the world. Since then the franchise, created by George Lucas, has become a global entertainment corporation. The merchandise of the original trilogy was largely confined to toys and games, but those games have since become computerized, the toys more sophisticated, and Star Wars has moved into the multi-media environment of the twenty-first century in ways unimaginable in the long-ago world of 1977. Computer games and web sites, novels, animated television shows, as well as a new trilogy of films, have all placed Star Wars at the center of world popular culture. Finding the Force of the Star Wars Franchise brings together contributors who critically analyze the Star Wars universe from many perspectives. Topics include war, foreign policy, gender roles, spirituality and religion, toy play and adult collecting, creative fandom, race, special effects, and mythology.

Book information

ISBN: 9780820488080
Publisher: Lang, Peter, Publishing Inc.
Imprint: Lang, Peter, Publishing Inc.
Pub date:
Edition: Second Edition
Language: English
Number of pages: 308
Weight: 672g
Height: 162mm
Width: 237mm
Spine width: 24mm