Publisher's Synopsis
'Financial Statements Demystified takes the reader simply and lucidly through the elements of financial statements and ratio analysis and the theories and assumptions upon which accountancy is based.'Trevor SykesIf you want to know an organisation, you must be able to 'read' its financial statements-its profit and loss, balance sheet and cash flows. Yes, they may well be deliberately prepared to bamboozle and bewilder you. But there are ways to demystify them, to interpret their secrets and so to make sound business or financial decisions.Since its first publication, Financial Statements Demystified has set a standard in clarity and insight, offering readers the skills they need to understand and to assess financial statements. The keys are its transparent explanation of accounting information and its illuminating use of critical financial ratios. This totally revised and updated edition takes a magnifying glass to an organisation's assets, liabilities, equity, profit and loss, and cash flows.Financial Statements Demystified is the ideal guide for investors, lenders, corporate advisers and directors who have not yet mastered the mysteries of financial statements.;It is also an equally valuable guide to the performance of both your own business, and to those you do business with.Working throughout Australia and Asia, DAVID HEY-CUNNINGHAM teaches the reading and interpretation of financial statements to people from all walks of business, including small business owners to financial analysts, government and not-for-profit organisations.
