Publisher's Synopsis
This work introduces the expected monetary value technique which is used widely in the oil exploration industry, but not in the process industries. The authors' model provides a holistic framework for evaluating environmental control investments, and encourages cross-functional co-operation in investment analysis.;The book should help non-financial and non-marketing professionals to incorporate finance and marketing aspects in the conceptual analysis of an investment. It points out how environmental considerations should be taken into account in investment analysis, and the model puts environmental investments into a strategic business framework where all aspects of company business and its operating environment are considered.
