Publisher's Synopsis
While many texts characterize themselves as having either a user approach or a preparer approach, Williams, Financial Accounting, is written for faculty who want to strike a balance between these approaches. Business majors will find relevance in the Management Strategy, Your Turn and Case in Point boxes throughout the chapters while accounting majors will receive a firm grounding in accounting basics that will properly prepare them for their intermediate accounting course. Perhaps the most important new feature is the online companion, My Mentor. This text-specific online resource uses video clips, animated graphics and Excel templates to demonstrate accounting concepts, expressing accounting visually. This solves a problem that many introductory students have in accounting: It allows them to link concepts and numbers together in a interactive rather than print environment.
