Publisher's Synopsis
Business Strategies and Management for Sustainability, a Berkshire Essential, explores how a green economy can be created and sustained. Its well-known authors look at the sustainability of business in both the environmental and financial senses of the word. Articles are designed and written for the nonexpert reader, covering topics such as green gross domestic product, ""greenwashing,"" risk management, and the economics of renewable energy and ""going local."" An article on corporate social responsibility (CSR)-and what some hail as its more realistic successor, CSR 2.0-assesses the ways in which we can make a measurable difference in how business is conducted.
