Publisher's Synopsis
Excerpt from Fifteenth Census of the United States, 1930, Vol. 1: Distribution; Retail Distribution, Part I. Summary for the United States, and Statistics for Counties and Incorporated Places of 1, 000 Population and Over
This is the first of three parts, comprising the volume on retail distribution in the United States, published as a result of the first Census Of Distribution, which was taken as a part Of the Fifteenth Decennial Census. The data were collected in 1930 and cover business activities of the year 1929.
After a trial census Of 11 cities, in 1926, this first nation-wide census of retail distribution was taken by complete field canvass in 1930 and reports the business Of the year 1929. Not only does it establish the foundation for future censuses Of this character, but at the same time it provides a mass of data for current use by retailers, wholesalers, manufacturers, publishers, advertisers, and students Of distribution. It is for tunate that the base or reporting year was 1929, for no subsequent year to date would have provided what might be described as a normal comparison between the various kinds of business and between the States, which is essential for the initial retail census. A census in 1933 would measure the nature and extent of the changes which a serious business depression brings about, but the 1929 figures provide a better picture Of the normal interrelations within the retail field, relative costs Of doing business and the nature Of commodities sold, and are of maximum use in the formulation of current business plans.
The final statistics compiled from the data collected for 1929, were originally published in the form of individual State reports, containing detailed informa tion for counties and incorporated places, and a sum mary containing statistics for the United States by States, as well as data for cities having or more inhabitants.
Scope of the census - The three parts of this volume contain information on number Of stores, personnel, pay roll, stocks, sales, Operating expenses, seasonal employment characteristics, credit business, receipts from sale Of meals, receipts from repairs and service of automobiles, merchandise manufactured by retailers, returned goods and allowances, country buying, retail sales Of manufacturing establishments and whole salers, sales to other retailers, forms of organization, and sales by commodities. Whenever possible, these data were classified by kinds of business, type of Operation, and size Of establishment.
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