Festival & Special Event Management

Festival & Special Event Management - Wiley Australia Tourism Series

Fifth edition

Paperback (24 Sep 2010)

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Synopsis

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

Book information

ISBN: 9781742164618
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: Fifth edition
DEWEY: 394.2068
DEWEY edition: 23
Language: English
Number of pages: xxi, 585
Weight: 1118g
Height: 245mm
Width: 174mm
Spine width: 32mm