Publisher's Synopsis
Labels, tags and packaging help products to take shape and to become a recognisable brand. Besides visual innovations, it also bears the functions of illustration and instruction. In addition, it also has a positive effect on promoting the sales of the products as well as enhancing the enterprise's reputation. This book looks not only at world-famous brands such as Marc Jacobs, but also at the tags of independent labels. Contents: Fashion Packaging Sweets The Art of Hangtag Design
