Fall in Love With the Problem, Not the Solution

Fall in Love With the Problem, Not the Solution A Handbook for Entrepreneurs

New edition 1

Hardback (14 Feb 2023)

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Publisher's Synopsis

Unicorns - companies that reach a valuation of more than $1 billion - are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.


As the cofounder of Waze - the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion - Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on:


  • Raising funding
  • Firing and hiring
  • Understanding your users
  • Making up-scale decisions
  • Going global
  • Deciding when to sell


Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

Book information

ISBN: 9781786788061
Publisher: Watkins Media Limited
Imprint: Watkins
Pub date:
Edition: New edition 1
DEWEY: 338.04
DEWEY edition: 23
Language: English
Sales rank: 994
Number of pages: 334
Weight: 628g
Height: 162mm
Width: 242mm
Spine width: 36mm