Publisher's Synopsis
This is the first critical, in-depth academic study of FC Barcelona (also known as Barça), one of the world's great football clubs, exploring the historical, political, cultural and commercial dimensions of this global sporting institution.
The book examines why and how the club grew from its genesis as a small sporting organisation in the developing urban landscape of Barcelona in 1899 to become a contemporary giant that has both shaped and transcended football. It considers how globalisation, cultural identity and political ideology can help us to understand the development of Barça, but also how the growth of the phenomenon of FC Barcelona helps us to better understand those forces shaping contemporary global societies. It brings together leading scholars from around the world to examine key themes such as governance, regional and national politics, storytelling, fandom, digital media, branding, commercialisation and sport diplomacy, exploring topics such as the European Super League fiasco and the rise of Lionel Messi as a global icon. It also includes a series of chapters looking at the importance of FC Barcelona around the world, including in Latin America, the United States, Africa and East Asia.
This illuminating, multi-disciplinary study of FC Barcelona is essential reading for anybody with an interest in football, Catalonian politics and culture, or the history, politics, culture and business of sport.
