Publisher's Synopsis
Addresses AS Unit 3 of the CCEA specification for A level Applied Business. The text covers all the relevant areas of the specification, explaining the theory in a clear and methodical manner, and offering examples. Activities and revision questions are included throughout to extend and reinforce learning. Case studies are also incorporated, along with questions, to allow students to apply their learning and prepare effectively for assessment. The book is illustrated with maps, graphs and other images.
