Publisher's Synopsis
Most handicraft production units are small-scale and lack sufficient marketing experience or support structures. Often they do not have adequate management, manufacturing adaptability, access to information, or financial strength - factors which tend to be asssumed in conventional texts about export marketing.;Based on 25 years of Oxfam Trading experience, "Export Marketing for a Small Handicraft Business" has been written so that this experience can be shared with other handicraft producers, exporters and importers. A practical handbook that aims to help all concerned to think through the process and specific aspects of export marketing, many of the concepts explained in this book are equally applicable to domestic marketing and should also assist producers in this area of work.;With the emphasis on how to reach and respond effectively to the overseas customer, "Export Marketing for a Small Handicraft Business" has something to offer both the novice and the experienced exporter. With general details of international trade procedures, it is of particular use for training purposes when backed up by country-specific information.
