Publisher's Synopsis
Defining your personal brand brings with it opportunities you would not otherwise have. Our book shows you how to define and develop your personal brand for long-lasting career success.
This guide was put together to try to clarify exactly what personal branding is, and how you can use it to further your career. For some time personal branding has been a necessity for a prosperous C-level career.
Do not be one of them. Use this guide. It will show you:
- How to define your value proposition
- The importance of social media
- How to use LinkedIn
- How to network using social media
- How personal branding helps you access the hidden job market
- The importance of regular blogging
- How to define yourself as a professional
- Define your brand
- The fundamentals of personal branding
