Publisher's Synopsis
This hands-on, action-oriented guide to design thinking addresses the ?how? and ?why? of product design in a down-to-earth, accessible manner. The authors explore the values that are driving design innovation in today?s world, and provide powerful tools for creative problem-solving. The book opens with two extensive studies: one for a place for sitting and one for a method for carrying. By considering what is needed instead of what specific product can be made, designers examine the methodology of designing. Then book then explores 40 materials?from corrugated cardboard to molded felt to plastic film?exploring the opportunities for each. Exploring Materials closes with information on professional product design: obtaining a patent, mass producing a product, marketing and selling it, etc.
