Publisher's Synopsis
This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
Explaining Buyer Behavior Central Concepts and Philosophy of Science Issues
Hardback (20 Aug 1992)
- $207.97
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Book information
| ISBN: | 9780195071085 |
| Publisher: | OUP USA |
| Imprint: | Oxford University Press |
| Pub date: | 20 Aug 1992 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 385 |
| Weight: | 800g |
| Height: | 243mm |
| Width: | 162mm |
| Spine width: | 35mm |
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