Publisher's Synopsis
"In Chapter 1, we claim that MIS is the most important class in the business curriculum. That's a bold statement, and every year we ask whether it remains true. Is there any discipline having a greater impact on contemporary business and government than IS? We continue to doubt there is. Every year brings important new technology to organizations, and many of these organizations respond by creating innovative applications that increase productivity and help them accomplish their strategies. Over the past year, we've seen long-discussed innovations take big leaps forward. Digital reality (sometimes called virtual reality) really took off. Microsoft (HoloLens), Meta (Meta 2), and Facebook (Oculus Rift) released their digital reality devices. The reviews for these devices from early adopters were glowing. These devices will create entirely new types of companies and could change the way people live, work, shop, and entertain themselves"--.
