Paperback (30 Oct 2002)
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In 1998, Nike began the development of the World Shoe Project, a footwear line designed exclusively for emerging markets in Asia, Africa and Latin America. This case documents Nike's attempt to enter the market in China. The case is appropriate for use in courses at M.B.A or executive levels.
| ISBN: | 9781569735411 |
| Publisher: | World Resources Institute |
| Imprint: | World Resources Institute |
| Pub date: | 30 Oct 2002 |
| DEWEY: | 658.4012 |
| DEWEY edition: | 21 |
| Number of pages: | 2 |
| Weight: | -1g |
| Height: | 198mm |
| Width: | 126mm |
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