Expanding the Playing Field Teaching Note

Expanding the Playing Field Teaching Note Nike's World Shoe Project

Paperback (30 Oct 2002)

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Publisher's Synopsis

In 1998, Nike began the development of the World Shoe Project, a footwear line designed exclusively for emerging markets in Asia, Africa and Latin America. This case documents Nike's attempt to enter the market in China. The case is appropriate for use in courses at M.B.A or executive levels.

Book information

ISBN: 9781569735404
Publisher: World Resources Institute
Imprint: World Resources Institute
Pub date:
DEWEY: 658.40120711
DEWEY edition: 21
Number of pages: 15
Weight: -1g
Height: 198mm
Width: 126mm