Publisher's Synopsis
The most critical key to success with any business is getting customers to return to buy again and to recommend your business to others. Find out what the latest customer satisfaction behavior research says your employees need to be doing to make sure your customers will rate you highly. This is an ideal 'how-To' guide for new employees or hires - or any employee that works with customers - in any industry, with any product or service. Over 2 million respondents in our satisfaction study database were statistically analyzed to reveal 'The Ten Values Of Excellence' - a compelling guide to success with your customer-supplier relationships. This book includes complete background on customer relationships, definitions and explanations of each of the ten values of excellence as applied to your business and this book also includes an employee self assessment and improvement plan. This is a great book to share with employees who you would like to demonstrate exemplary customer satisfaction skills. Bonus content includes 44 employee tips for improving customer satisfaction. This is Bart Allen Berry's fourth book on customer satisfaction based upon this ground breaking customer behavior research and is a great resource for any employee or business person. This book will make an especially great on-boarding resource for the hospitality industry, where employees can have such a big effect on whether your customers will return to buy again. This is not some old tired platitudes about customer service, but is instead - an in depth fresh understanding of customer behavior that every serious business person will want to add to the library.
