Publisher's Synopsis
How to define and improve your own ethical culture? If you want to find out the answer, read this book cause it will help you.
Everyone knows that an ethical culture will make you more successful than an unethical culture will. Sound ethics draw good people toward you, the best customers and talent become your raving fans, while ethical lapses tend to drive the best people away. In the following chapters, you'll learn the criteria I use to train examiners and judges for the annual Ethics in Business and Community Award. In examining hundreds of candidates, I've found that the best people tend to work with the best organizations. If you want your organization to attract and retain the best talent and customers, this is a great place to start.
